Andrew Lee, the deputy managing director of LDJ explains “When we decided to develop an online store we seemed to be faced with only two options; either to buy a cheap off the shelf, inflexible system or a really expensive bespoke alternative – neither of these were what we wanted”. After a lot of searching around LDJ found the Root Commerce system developed by Root Solutions a Newcastle based company.
Andrew continued “Root Commerce was perfect for us in that it could be made to look exactly the way we wanted for our brand, had a really simple to use administration system, and was easy to navigate for our customers”.
LDJ were also very concerned about security of personal data for shoppers on the site. Here Root Solutions suggested using Google Checkout as the safest and most secure option for taking payments as it did not involve the company in having to develop its own expensive and difficult to maintain data protection systems.
Having launched the site LDJ are now working with Root Solutions on Search Engine Optimisation and also to develop online stores on both Amazon and Ebay.
In summing everything up Andrew Lee said “Root Solutions have provided us with a One Stop Shop for our new online store which is not only stylish but also meets all our commercial requirements”
To vist the LDJ store go to www.ldj-lights.co.uk
For more information on Root Commerce and Root Solutions go to www.rootsol.com
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