We've been asked by a number of customers to explain the difference between "straight line" and "loop" construction.
For "straight line" construction imagine a piece of string with two ends. The lights would go all along the string and there would be a plug at one end. Lights made in this way are often called "string" lights and can be used in almost any situation indoors or outside - on Christmas trees, outdoor trees or plants, around windows, across a mantlepiece etc
For "loop" construction imagine joining the two ends of the string together to make a loop. Again the lights would go all along the string but the plug would be where the two ends come together. Lights made in this way are great for Christmas trees but if you want to use them in a line - say across a mantlepiece, or around a window - they will only reach to half the length of "straight line" lights.
All our lights, with the exception of our Classic Fairy Lights are made in "straight line" construction as we think this is the most versatile.
Monday, June 30, 2008
Tuesday, June 3, 2008
LDJ To Light Up The Web
LDJ, the UK’s leading supplier of Christmas lights, decorations and animated displays to major shopping centres throughout the UK and Eire announced the opening of it’s first Online E-Commerce shop at www.ldj-lights.co.uk
Caroline Gamester, LDJs managing director said “We’re thrilled to be able to offer Christmas lights of the same quality as we use in our major commercial displays for people to use at home”
LDJ Lights developed the range using the same exclusive factories as those supplying it’s major displays and they will all be manufactured and tested to the same rigorous standards.
As Caroline pointed out “If we have to take lights down in a shopping centre because they are faulty it costs us about £1000 each time so we have a huge incentive to make sure they work perfectly every time. They also have to be designed to operate almost continuously from late October until Christmas every day, each year for up to 5 years”.
The range, which was test marketed last Christmas at Europes largest shopping centre – the Metro Centre in Gateshead – has a comprehensive range of indoor and outdoor lights, LEDs, ropelights and traditional fairy lights, which are not only perfect for Christmas but also for weddings, parties, festivals and other special occasions.
LDJ lights have also developed their own branded Starsystem Connectable lights which enable up to 3000 LEDs to be run from just one plug.
For next Christmas the company intends to add battery LEDs and Icicle lights to it’s range.
For more information go to www.ldj-lights.co.uk
Caroline Gamester, LDJs managing director said “We’re thrilled to be able to offer Christmas lights of the same quality as we use in our major commercial displays for people to use at home”
LDJ Lights developed the range using the same exclusive factories as those supplying it’s major displays and they will all be manufactured and tested to the same rigorous standards.
As Caroline pointed out “If we have to take lights down in a shopping centre because they are faulty it costs us about £1000 each time so we have a huge incentive to make sure they work perfectly every time. They also have to be designed to operate almost continuously from late October until Christmas every day, each year for up to 5 years”.
The range, which was test marketed last Christmas at Europes largest shopping centre – the Metro Centre in Gateshead – has a comprehensive range of indoor and outdoor lights, LEDs, ropelights and traditional fairy lights, which are not only perfect for Christmas but also for weddings, parties, festivals and other special occasions.
LDJ lights have also developed their own branded Starsystem Connectable lights which enable up to 3000 LEDs to be run from just one plug.
For next Christmas the company intends to add battery LEDs and Icicle lights to it’s range.
For more information go to www.ldj-lights.co.uk
New LDJ Website Powered By Root Commerce
LDJ’s new website has been developed using Root Commerce a unique system designed specially for online stores.
Andrew Lee, the deputy managing director of LDJ explains “When we decided to develop an online store we seemed to be faced with only two options; either to buy a cheap off the shelf, inflexible system or a really expensive bespoke alternative – neither of these were what we wanted”. After a lot of searching around LDJ found the Root Commerce system developed by Root Solutions a Newcastle based company.
Andrew continued “Root Commerce was perfect for us in that it could be made to look exactly the way we wanted for our brand, had a really simple to use administration system, and was easy to navigate for our customers”.
LDJ were also very concerned about security of personal data for shoppers on the site. Here Root Solutions suggested using Google Checkout as the safest and most secure option for taking payments as it did not involve the company in having to develop its own expensive and difficult to maintain data protection systems.
Having launched the site LDJ are now working with Root Solutions on Search Engine Optimisation and also to develop online stores on both Amazon and Ebay.
In summing everything up Andrew Lee said “Root Solutions have provided us with a One Stop Shop for our new online store which is not only stylish but also meets all our commercial requirements”
To vist the LDJ store go to www.ldj-lights.co.uk
For more information on Root Commerce and Root Solutions go to www.rootsol.com
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